Creator Marketing Advisory

yourhands-on advisory
for the creator economy.

Being Ernest brings transparency and trust between brands and creators — so you build lasting, measurable partnerships instead of disposable campaigns.

Operating model design Measurement framework Tool selection & deployment
The Being Ernest founders
The founders
Built by operators Paris · Hamburg · London · Montréal

We bring transparency and trust between brands and creators to build lasting, measurable partnerships.

Antoine Héry CEO & Co-Founder, Being Ernest
Why now

Influencer marketing spend is growing faster than expertise.

Spend has tripled since 2020 — yet many brands report disappointing ROI and limited transparency. We've lived this from the inside. Now we fix it for the brands that need to scale.

01

High dispersion in execution

  • Brand safety
  • Brand fit
  • Asset compliance
  • Best practices
02

Unclear measurement

  • What does success look like?
  • What's the ROI?
  • Cost transparency
03

Complex operating model

  • PR and / or marketing
  • Local / region / global
  • Agencies' role
3×
Influencer marketing spend since 2020
Source: BCG Publications, 2025
~50M
Creators reshaping social and video
0
Activity without proof of impact
Our approach

A partner focused on change management in creator marketing.

Four pillars, applied hands-on with your teams. We make you autonomous — from full internal, hybrid to full external agencies model.

Structure

Deep dive into existing workflows, governance and processes to define responsibilities and the right operating model.

Tools

Audit, select and deploy the right tools — with dashboards and measurement built into every workflow.

Methodology

A detailed playbook covering execution, workflows and KPIs across brands and markets.

Training

Teams become autonomous, confident and capable — not dependent on external agencies.

Our scope

Six disciplines. One end-to-end creator engine.

From operating model to data science — we cover the full creator marketing value chain and plug in where you need us most.

01 — Strategy

Operating model design

Roles, governance, decision rights, ways of working between PR, marketing, regions and agencies.

02 — Adoption

Leadership onboarding

Bring the C-suite up to speed on the creator economy — risks, opportunities, KPIs.

03 — Proof

Measurement framework

Define what success looks like at campaign and creator level — with attribution and ROI built-in.

04 — Stack

Tool selection & deployment

RFP, vendor selection, configuration and rollout — adtech, martech and creator-marketing pure-players.

05 — Operate

Performance management

Steer ROAS week-to-week. Spend tracking, content scoring, paid amplification rules.

06 — Insight

Data science & insights

Audience and creator scoring, competitor benchmarks, market trends, semi-automated PCA reports.

How we work

Three ways to engage. Built around your maturity.

Whether you need a single workshop or a six-month embed, we plug into your team and leave you with capability, not dependency.

Learning Expedition

Get the team aligned

2–3 weeks prep · 1–2 days of training
  • Creator economy 101
  • Creator benchmarking
  • Operating model walkthrough
  • Governance & measurement framework
Start here
Assessment & Strategy

Diagnose, then prescribe

Several weeks · 1–2 sessions per week, tailored to each team
  • Everything in Learning Expedition
  • Competitor benchmark
  • Maturity assessment
  • Team deep dives & strategic recos
  • Creator marketing playbook
Most popular
Full Creator Program

Embedded execution

~6 months · on-site consultants
  • Everything in Assessment & Strategy
  • First campaigns executed end-to-end
  • Tool & governance rollout
  • Team onboarding & training
  • On-site consultants for ~6 months
Talk scope
Tech partners

Our preferred partners.

We work with the strongest creator-marketing platforms in Europe and North America — and stay vendor-agnostic when your stack calls for something different.

The Earnest founders

Operators who've built creator engines from the inside.

Antoine Héry
Antoine Héry
Co-Founder & CEO

Ex Renault & Beiersdorf in digital and media transformation. Creator-economy scale-up specialist.

Guibert Tchinde
Guibert Tchinde
Founding Board Member

Operating-model design and change management across global brands.

Antonia McCahon
Antonia McCahon
Founding Board Member

Brand strategy, leadership onboarding and creator program design.

Khoi Truong
Khoi Truong
Founding Board Member

Data science, measurement frameworks and martech selection.

Jan Hildebrand
Jan Hildebrand
Managing Partner — venture partners

Go-to-market, partnerships and growth across DACH.

Let's talk

Make your influencer engine the most scalable.

Whether you're scoping your first creator program or steering a €100M+ engine, tell us what you're working on — we'll come back honestly on where Being Ernest can help.

Paris Montréal London Hamburg